Apply to Sell on Walmart 2025 - Step-by-Step

Walmart Marketplace Seller Requirements (2025)

Before applying, you’ll need to ensure your business meets Walmart’s eligibility criteria. Walmart has high standards to ensure product quality and seller performance.

✅ Business Requirements:

•    U.S. Business Tax ID (EIN): Walmart does not accept personal Social Security Numbers (SSNs).
•    U.S. Business Address: Your business must have a physical presence in the United States.
•    W-9 Form or W-8ECI: Tax documentation is required to validate your business status.
•    US-based warehouse & return address: Alternatively, you can use Walmart Fulfillment Services (WFS).

✅ Product Requirements:

•    GTIN/UPC codes: Your products must have valid UPCs from GS1 or other accepted identifiers.
•    Compliant product catalog: Products must not violate Walmart’s Prohibited Products Policy.
•    Competitive pricing: Walmart enforces price parity; if your item is priced lower elsewhere, it may be suppressed.

✅ Operational Requirements:

•    E-commerce experience: Walmart prefers businesses with prior marketplace or DTC experience.
•    Excellent customer service track record: You must meet Walmart’s performance metrics once onboarded.

Step-by-Step: How to Apply to Sell on Walmart Marketplace

Step 1: Prepare Your Documents

Before applying, gather all necessary information to streamline the application process:
•    Business Tax ID (EIN)
•    Legal business name and address
•    Product categories and catalog details
•    Previous e-commerce marketplace history (Amazon, eBay, Shopify, etc.)
•    GTIN/UPC codes for your products)
•    Return policy and logistics plan
Having this information ready can speed up the process and reduce the chance of application rejection.

Step 2: Submit Your Application

To begin, visit Walmart's official application page:
Apply to Sell on Walmart Marketplace
Here, you’ll fill out a multi-step form covering: •    Business identity and structure
•    Product catalog information
•    Shipping and fulfillment capabilities
•    Contact details and business operations
The application typically takes 10 to 15 minutes if you’re prepared.

Step 3: Wait for Approval

After submitting your application, Walmart's team will review your submission. This review process can take anywhere from a few days to a few weeks. During this time, Walmart may reach out for more information or clarification.
Tip: Be responsive. Reply to inquiries promptly to avoid delays.Be responsive. Reply to inquiries promptly to avoid delays.

Step 4: Complete the Onboarding Process

Once approved, you’ll receive an email invitation to finish the onboarding steps. This involves:
✅ Business Verification
Upload verification documents to confirm your identity and business legitimacy.✅ Account Setup
Create your seller profile, including your store name, customer service email, and business description.✅ Payment Setup
Walmart uses Hyperwallet (by PayPal) or Payoneer to pay sellers. You’ll need to link your bank account to receive payments.✅ Shipping Settings
Configure shipping methods, delivery times, and costs. Walmart offers options like:
•    Value shipping
•    Standard shipping
•    Expedited
•    Freight
✅ Tax Setup
Fill out your tax information correctly using W-9 or W-8ECI forms depending on your business type.

Step 5: List Your Products

You can now begin listing your products via one of several methods:
•    Bulk upload via spreadsheet (Aniseller as a file scanner)
•    API integration
•    Third-party integration tools (Inventory Falcon)
Each product listing must include:
•    Product title and description
•    GTIN/UPC
•    Price and quantity
•    Images
•    Shipping details
This content is automatically provided once scanning the product's barcode on advanced tools like Inventory Falcon We highly recommend using a third-party integration tool to avoid manual errors and save time. These tools can also help you manage inventory, orders, and customer service more efficiently.

Step 6: Go Live

Once your products are reviewed and approved, your listings will go live on Walmart.com. From this point, you can begin receiving orders and managing customer interactions through the Seller Center dashboard.

Tips to Increase Your Chances of Approval

Getting approved on Walmart Marketplace isn’t guaranteed. Here are tips to improve your odds:
•    Have a well-established business: A good track record on Amazon, eBay, or Shopify helps.
•    Ensure all documents are accurate: Double-check your EIN, legal name, and address.
•    Use GS1-verified UPCs: Avoid issues with product identifiers, this can also be backed up using Inventory Falcon
•    Offer competitive pricing and fast shipping: Walmart prioritizes sellers who enhance the customer experience. WFS is the Walmart alternative for shipping & fulfillment, and repricer tools can assist you stay competitive priced.
•    Be transparent: Clearly communicate your policies, product information, and logistics.

Understanding Walmart’s Fees

Unlike Amazon, Walmart does not charge a monthly subscription fee. Instead, sellers pay a referral fee per item sold, based on the product category.

Walmart Fulfillment Services (WFS)

If handling logistics seems overwhelming, Walmart offers its own fulfillment network—Walmart Fulfillment Services.

Benefits of WFS:

•    Faster shipping times
•    Improved product visibility
•    Customer service and returns handled by Walmart
•    Integration with Seller Center
To use WFS, you must send your inventory to a Walmart fulfillment center. From there, Walmart handles picking, packing, shipping, and customer service.

Walmart Marketplace Best Practices

Once your store is live, success depends on how well you manage your business. Here are key practices for long-term growth:

1. Optimize Your Listings

Use high-quality images, clear titles, and keyword-rich descriptions. Use Walmart’s Listing Quality Dashboard

2. Monitor Your Metrics

Walmart tracks metrics like:
•    On-time shipping rate
•    Order defect rate
•    Cancellation rate
•    Customer service response time
Falling short can lead to penalties or account suspension.

3. Use Promotional Tools

Walmart offers features like:
•    Sponsored Products Ads
•    Deals and Rollbacks
•    Buy Box optimization
Leverage these to increase visibility and sales.

4. Stay Compliant

Regularly review Walmart’s Seller Performance Standards and Prohibited Products List. Violations can lead to delisting or account suspension.

Frequently Asked Questions (FAQs)