How to Improve Walmart Sales: 8 Tactics for 3rd-Party Sellers
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Selling on Walmart as a 3rd-party seller can be highly profitable, but to maximize sales, you need to optimize your listings, pricing strategy, advertising efforts, and inventory management. Below are proven strategies to help you grow your Walmart business.
How do I improve my Walmart sales?
Sales on Walmart move when three things move: how often you own the Buy Box, how fast you fulfill, and whether you're selling products that had demand in the first place. Price and fulfillment speed drive the first two. The third is a sourcing problem, not a marketing one — no amount of listing work rescues a product nobody is buying. Fix sourcing first, then pricing and Buy Box, then reviews and ads.
1. Optimize Your Listings for Higher Visibility
Walmart's search algorithm prioritizes well-optimized listings. Here's how to improve yours:
• Use Relevant Keywords: Incorporate high-ranking Walmart SEO keywords in your title, description, and bullet points to improve searchability.
• Write Clear & Compelling Titles: Walmart prefers concise, keyword-rich titles. Example: "Stainless Steel Water Bottle, Leak-Proof, 32 oz – BPA Free & Insulated".
• Upload High-Quality Images: Use multiple high-resolution images showcasing different angles and real-life usage.
• Provide Detailed Descriptions: Highlight features and benefits in a simple, easy-to-read format.
• Fill Out All Attributes & Variants: The more details you provide, the better Walmart can match your product to relevant searches.
Using a tool like MOA, a Walmart product sourcing software, can help sellers identify profitable products with full data insights, ensuring you list high-demand items with strong potential for sales.
2. Competitive Pricing & Repricing
Pricing plays a huge role in winning sales on Walmart. Here’s how to stay competitive:
• Monitor Your Competitors: Use Walmart's pricing insights to ensure you're offering competitive prices.
• Use Walmart's Repricer: Walmart allows you to set automated pricing rules to remain competitive.
• Analyze Profit Margins: Use Marter, a Walmart profit calculator Chrome extension, to instantly calculate fees and profits while browsing Walmart. This ensures you set prices that maximize profitability without losing the Buy Box.
3. Win the Walmart Buy Box
Unlike Amazon, Walmart's Buy Box factors in more than just pricing. To increase your chances of winning it:
• Offer Competitive Prices
• Ensure Fast & Reliable Fulfillment
• Maintain High In-Stock Rates
• Build a Strong Seller Reputation with Positive Reviews
4. Improve Your Shipping & Fulfillment
Fast and reliable shipping is crucial on Walmart.
• Enable 2-Day Shipping: Walmart gives preference to sellers offering fast delivery.
• Join Walmart Fulfillment Services (WFS): Using WFS increases trust and improves search rankings.
• Manage Inventory Effectively: Prevent stockouts and delays using Inventory Falcon, an inventory management system that not only helps keep track of stock but also enables you to list products in seconds—eliminating the long, tedious listing process.
5. Setting Up Your Seller Profile
Walmart offers several ad types to boost visibility:
• Sponsored Products Ads: Appear at the top of search results.
• Display Ads: Retarget customers who showed interest in your products.
• Smart Bidding: Start with automatic campaigns, then refine your targeting with manual campaigns.
6. Get More Reviews & Build Customer Trust
Walmart shoppers rely heavily on reviews when making purchasing decisions. To get more positive reviews:
• Follow Up with Customers: Use Walmart’s messaging system to request feedback.
• Provide Exceptional Customer Service: Address concerns promptly to build trust and prevent negative reviews.
• Resolve Complaints Quickly: A high seller rating improves your visibility and credibility.
7. Expand Your Product Catalog & Offer Bundles
• Find Trending Products: Use MOA to discover profitable, in-demand products.
• Create Product Bundles: Selling bundles of related products at a slight discount increases average order value.
8. Drive External Traffic to Your Walmart Listings
Boost your Walmart sales by leveraging external marketing channels:
• Run Facebook, Instagram, and Google Ads
• Utilize YouTube Influencers
• Participate in Walmart’s Affiliate Program to attract more traffic
Final Thoughts
Increasing your Walmart sales requires a strategic approach combining optimized listings, competitive pricing, smart advertising, and efficient inventory management.
By implementing these tactics—and leveraging tools like MOA for product sourcing, Marter for profit calculation, and Inventory Falcon for inventory and listing management—you can gain a significant advantage in Walmart’s competitive marketplace.
Want to learn more? Start optimizing today and watch your sales grow!
Frequently Asked Questions
How do I improve my Walmart sales?
Sales on Walmart move when three things move: how often you own the Buy Box, how fast you fulfill, and whether you're selling products that had demand in the first place. Price and fulfillment speed drive the first two. The third is a sourcing problem — no amount of listing work rescues a product nobody is buying. Fix sourcing first, then pricing and Buy Box, then reviews and ads.
Why are my Walmart sales dropping?
The most common causes are losing the Buy Box to a cheaper or faster seller, a stock-out that reset your listing's momentum, new competitors joining the item and compressing margin, or a slide in seller performance metrics. Check Buy Box ownership and the offer count on the listing before rewriting any content — the problem is usually competitive, not editorial. A Walmart price tracker makes those shifts visible instead of retrospective.
How can I be more profitable as a Walmart seller?
Profit is decided at sourcing, not at sale. Before buying units, establish net margin after referral and fulfillment fees, estimated demand, and how many sellers already share the listing. The Marter product research tool shows all three on the Walmart product page, on a single $24/month plan.
Does winning the Buy Box actually increase sales?
Yes — the Buy Box owner receives the overwhelming majority of the sales on a shared listing, because it's the offer attached to the default add-to-cart button. Buy Box ownership is the single highest-leverage lever on a listing you already share with other sellers.
Do Walmart Sponsored Ads increase sales?
Ads buy visibility, they don't fix economics. On a product with real demand and healthy margin, they accelerate. On a product with thin margin or no demand, they convert an unprofitable item into an unprofitable item you're also paying to advertise. Establish the unit economics first.
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