How to Make Money with Walmart Marketplace

What is Walmart Marketplace?

Think of Walmart Marketplace as Walmart’s version of Amazon. It allows third-party sellers (that could be you!) to list their products on Walmart.com — a website that gets over 120 million monthly visitors. When someone buys your product, you make a sale and earn money. Simple.
You're not selling to Walmart; you're using their platform to reach customers — with the credibility and traffic that Walmart already has.

Why sell on Walmart Marketplace?

Here’s why Walmart Marketplace is a great place to start your online income journey:
•    No Monthly Fees-You don’t pay to join. Instead, Walmart takes a small percentage from each sale. No sales = no cost.
•    Huge Audience – Millions of shoppers already trust and use Walmart.com.
•    Tools to Help You Grow – From fast-shipping services to advertising options, Walmart gives you ways to boost your visibility (and sales).
•    • Less Competition Than Amazon – Fewer sellers = better chances of getting noticed.

What Do You Need to Get Started?

You don’t need to be a big business, but you will need a few things in place:
•    A registered business (an LLC or sole proprietorship with a Tax ID – this sounds harder than it is and can be done online easily). •    A U.S.-based address for shipping (or use Walmart’s Fulfillment Services, more on that below). •    A bank account to get paid. •    Products to sell (your own or from a supplier – more on that too).

🛠️ Step-by-Step: How to Make Money with Walmart Marketplace

1. Apply to Become a Seller

Go to Walmart Marketplace and click "Apply." Fill out your business details. Walmart will review and approve your application, usually within a few days.

2. List Your Products

You can list your items using Walmart’s “Seller Center.” This is where you upload your product info (titles, descriptions, images, prices, etc.). You can sell things you make, wholesale items, or even use dropshipping (where a supplier ships the product for you). Another way of listing products is through 3rd party services, such as Inventory Falcon- a storage management system which cuts the listing process from a few minutes a product to a few seconds, which can be helpful once you start scaling your store.

3. Choose How You’ll Ship Orders

You’ve got two main options:
•    Ship It Yourself: You handle packing and shipping when someone places an order.
•    Use WFS (Walmart Fulfillment Services): You send your products to Walmart’s warehouse, and they take care of storage, packing, and 2-day delivery.
WFS can increase sales, especially if you want hands-off income.

4. Get Paid

Walmart pays you every two weeks for the sales you’ve made. The more items you sell, the more you earn. Simple as that.

What Can You Sell?

There’s a wide range of possibilities! Some popular categories include:
•    Home goods (decor, kitchen tools, bedding)
•    Electronics and accessories
•    Beauty and skincare products
•    Toys and kids’ items
•    Fitness gear
Hot tip: Use tools like Google Trends or even check what’s trending on TikTok to find product ideas people are already searching for.

Don’t Have Products? Try These Options:

Not everyone has a garage full of inventory — and that’s okay. You can start selling using:
•    Wholesale: Buy items in bulk at a lower price and resell them individually for profit.
•    Dropshipping – Partner with a supplier who ships items for you after each sale. No upfront inventory needed.
Many sellers use platforms like Alibaba, SaleHoo, or CJDropshipping to find products, but our advise- use tools like MOA! It doesn’t cost much and will make the product sourcing process a lot easier.

🔥 Tips for Growing Your Walmart Income

•    Start small – Pick 5–10 good products and focus on quality listings.
•    Use high-quality photos – Clear images boost your chances of getting clicks and sales.
•    Offer competitive prices – Walmart shoppers love value.
•    Respond quickly to customers – Good reviews = more sales.
•    Test and learn – Not every product will be a winner. Learn what works and adjust.